Attitudes Toward Buying Online

Bijou Yang · David Lester

68 citations0/0 files storedCyberPsychology & Behavior

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

A survey of 11 positive features and 10 discouraging features of online shopping was carried out on 180 students and identified certain behavioral patterns for online shoppers versus non-shoppers. It was found that online shoppers have consistently stronger positive feelings about online shopping than do non-shoppers. On the other hand, non-shoppers have more negative feelings about online shopping than do shoppers, but not consistently so. Online shoppers are aware of some of the discouraging features of online shopping, but these features do not deter them from shopping online. The implication for marketers is that they should focus on making the experience of online shopping more accommodating and more user-friendly since the positive features of online shopping ("convenience" and "efficiency") appear to be more important than the negative features ("effort/impersonality").

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 68 citations exist upstream.

References

1998Constructive Consumer Choice Processes 1997Reducing Buyer Search Costs: Implications for Electronic Marketplaces 1997Customer delight: Foundations, findings, and managerial insight 1998The emerging role of electronic marketplaces on the Internet 1996Advertising Value and Advertising on the Web 1999The Internet Shopper 1999A Multivariate Analysis of Web Usage 1997The economics of electronic commerce

Cited by

2014The role of E-quality within the consumer decision making process 2009Evolutionary cyber-psychology: Applying an evolutionary framework to Internet behavior 2005Determinants of intention to use an online bill payment system among MBA students 2008Consumer Trust to a Web Site: Moderating Effect of Attitudes toward Online Shopping 2007Attitudes Toward Buying Online as Predictors of Shopping Online for British and American Respondents 2008Building effective online game websites with knowledge-based trust

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.