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Sponsored Search with Contexts
7 references·5 citing·39 second hop
Sponsored Search with Contexts (2007)Sponsored Search with ContextsInternet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …Dynamics of bid optimization in online advertisement auctions (2007)Dynamics of bid optimization …An analysis of alternative slot auction designs for sponsored search (2006)An analysis of alternative sl…Proceedings of the 6th ACM conference on Electronic commerce (2005)Proceedings of the 6th ACM co…Optimize-and-Dispatch Architecture for Expressive Ad Auctions (2005)Optimize-and-Dispatch Archite…Bundling decisions for selling multiple objects (1999)Bundling decisions for sellin…Bundling Decisions by a Multiproduct Monopolist with Incomplete Information (1983)Bundling Decisions by a Multi…A Theory of Expressiveness in Mechanisms (2018)A Theory of Expressiveness in…Revenue Maximization via Hiding Item Attributes (2013)Revenue Maximization via Hidi…Buy-it-now or Take-a-chance: Price Discrimination through Randomized Auctions (2012)Buy-it-now or Take-a-chance: …Position Auctions with Bidder-Specific Minimum Prices (2008)Position Auctions with Bidder…Expressive banner ad auctions and model-based online optimization for clearing (2008)Expressive banner ad auctions…COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Incentives in Teams (1973)The Use of Knowledge in Society (1996)An expressive mechanism for auctions on the web (2011)An adaptive algorithm for selecting profitable keywords for search-based advertising services (2006)Budget optimization in search-based advertising auctions (2007)Maximally representative allocations for guaranteed delivery advertising campaigns (2013)Very‐Large‐Scale Generalized Combinatorial Multi‐Attribute Auctions (2013)Commodity Bundling and the Burden of Monopoly (1976)A Theory of Auctions and Competitive Bidding (1982)Allocative and Informational Externalities in Auctions and Related Mechanisms (2005)Optimal Bundling Strategies Under Heavy-Tailed Valuations (2010)To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions (2010)Industrial Market Structure and Economic Performance. (1971)Selling Spectrum Rights (1994)Auction Theory: A Guide to the Literature (1999)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2006)Monotone Comparative Statics (1994)Putting Auction Theory to Work (2004)Sponsored Search Auctions with Markovian Users (2008)Ex Ante Information and the Design of Keyword Auctions (2009)Position Auctions with Consumer Search (2011)Existence of an Equilibrium for a Competitive Economy (1954)Existence of an equilibrium for a competitive economy (2008)Optimal real-time bidding for display advertising (2014)Learning in Repeated Auctions with Budgets: Regret Minimization and Equilibrium (2017)Combinatorial and Quantity-Discount Procurement Auctions Benefit Mars, Incorporated and Its Suppliers (2003)Adaptive limited-supply online auctions (2004)Multi-unit auctions with budget-constrained bidders (2005)Integrated Ad Delivery Planning for Targeted Display Advertising (2021)Optimal Auction Design (1981)Full Extraction of the Surplus in Bayesian and Dominant Strategy Auctions (1988)Multipart pricing of public goods (1971)Matching with Contracts (2005)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)Digital Economics (2019)Understanding the product information inference process in electronic word-of-mouth: An objectivity–subjectivity dichotomy perspective (2009)Who is talking? An ontology-based opinion leader identification framework for word-of-mouth marketing in online social blogs (2011)The order effect on online review helpfulness: A social influence perspective (2016)
this work references cited by second hop

References

  • 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords1,743 cited
  • 2007Dynamics of bid optimization in online advertisement auctions225 cited
  • 1983Bundling Decisions by a Multiproduct Monopolist with Incomplete Information207 cited
  • 2006An analysis of alternative slot auction designs for sponsored search148 cited
  • 2005Proceedings of the 6th ACM conference on Electronic commerce107 cited
  • 1999Bundling decisions for selling multiple objects70 cited
  • 2005Optimize-and-Dispatch Architecture for Expressive Ad Auctions38 cited

Cited by

  • 2008Expressive banner ad auctions and model-based online optimization for clearing31 cited
  • 2018A Theory of Expressiveness in Mechanisms29 cited
  • 2012Buy-it-now or Take-a-chance: Price Discrimination through Randomized Auctions29 cited
  • 2008Position Auctions with Bidder-Specific Minimum Prices26 cited
  • 2013Revenue Maximization via Hiding Item Attributes26 cited

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