Consumer Preferences for Quality and Freshness Attributes of Eggs

Mitchell Ness · Hubert Gerhardy

75 citations0/0 files storedBritish Food Journal

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Economic and Environmental Valuation Consumer Market Behavior and Pricing Sensory Analysis and Statistical Methods

Abstract

Illustrates the use of conjoint analysis, a multivariate technique for the analysis of consumer preferences for multiple attribute products with an application to freshness and quality attributes of eggs. Establishes general and specific background issues and explains the technique of conjoint analysis. Discusses aspects of research design. Summarizes the empirical results with emphasis on the interpretation of the model and its use for simulation analyses.

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1962Orthogonal Main-Effect Plans for Asymmetrical Factorial Experiments 1982Commercial Use of Conjoint Analysis: A Survey 1973Linear Programming Techniques for Multidimensional Analysis of Preferences 1965Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data 1976Quantal Choice Analaysis: A Survey 1987CONJOINT MEASUREMENT IN HAM QUALITY EVALUATION 1988Conjoint Analysis Reliability: Empirical Findings 1987Service Attributes And Situational Effects On Customer Preferences For Restaurant Dining

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