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Endogenous sunk costs and the geographic differences in the market structures of CPG categories
16 references·2 citing·47 second hop
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References

  • 1990Increasing Returns and Economic Geography12,326 cited
  • 1997Geographic Concentration in U.S. Manufacturing Industries: A Dartboard Approach2,117 cited
  • 2007Strategic Brand Management1,706 cited
  • 1991Entry and Competition in Concentrated Markets1,465 cited
  • 1994Geographic Concentration in U.S. Manufacturing Industries: A Dartboard Approach1,413 cited
  • 1992Estimation of a Model of Entry in the Airline Industry1,013 cited
  • 1999The Geographic Concentration of Industry: Does Natural Advantage Explain Agglomeration?993 cited
  • 1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product962 cited
  • 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations926 cited
  • 1992Sunk Costs and Market Structure: Price Competition, Advertising and the Evolution of Concentration.751 cited
  • 1997Why Store Brand Penetration Varies by Retailer589 cited
  • 1983Natural Oligopolies547 cited
  • 1991Sunk costs and market structure: price competition, advertising, and the evolution of concentration498 cited
  • 1964Influence of Beer Brand Identification on Taste Perception497 cited
  • 1987Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations

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480 cited
  • 1987Product Differentiation and Industrial Structure431 cited
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    • 2023Brand Building to Deter Entry and Its Impact on Brand Value21 cited
    • 2018The Economics of Brands and Branding21 cited