Relationships and networks in international markets

Hans Georg Gemünden · Thomas Ritter

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Business Strategy and Innovation Customer Service Quality and Loyalty Innovation and Knowledge Management

Abstract

Chapter headings and section headings: Research on Relationships and Networks: Past -- Present -- Future. Business Relationships: New Insights. Establishing and Maintaining Business Relationships. Managing Business Relationships. Analysing Business Relationships. Networks: New Concepts and Implications. New Conceptual Contributions to Network Research. Marketing, Purchasing and Networks. Innovation Success and Networks.

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