THE CHARACTERISTICS OF CHINESE FEMALE ENTREPRENEURS: MOTIVATION AND PERSONALITY

Abstract

This paper describes the characteristics of Chinese female entrepreneurs in Hong Kong. Personal interviews have been used to study the female entrepreneurs' motivations in terms of reasons for start up, and their personality qualities in terms of personality profile and personality type. In order to elucidate the distinct characteristics of the female entrepreneurs in this study, a sample of males is included and the findings of previous studies on female entrepreneurs are also employed for comparisons and contrasts. Ths findings tend to point out that, although times have changed and the environment may be more accepting of women in the workplace, there are issues, including strong orientation to family and subordination to male family members at work, that continue to be gender specific to Chinese female entrepreneurs. Although gender seems pertinent to understanding the reasons for start up, personality type is not significant. There is no one specific personality type that can be described as a female or male entrepreneurs' personality. But the empirical-based typology of personality types derived from this study is useful in understanding the major types of entrepreneurs.

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