Recruitment and Retention of Voluntary Blood Donors Through Electronic Communication

Abstract

Recruitment of voluntary blood donors is an important task. Human blood is an essential element of the human life and there are no substitutes for it (1). Studies have proved that voluntary blood donation enhances safe blood transfusion (2) when compared to replacement blood donation. The need for blood is growing day by day as a result of the advancement in the clinical medicine (3). Recruiting new blood donors and retention of them should be a main target of a blood bank (4). Many tailor made strategies are being

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