Psikoloji ve İktisadın Birleşimi Olarak,Davranışsal İktisat

Abstract

This paper analyzes the literature on the interac‐ tion between psychology and economics. The relationship between these two disciplines has been once again on the agenda lately, as econ‐ omists have started to use psychological litera‐ ture in their work. Previously, with the neoclas‐ sical theory being the dominant view in the economics literature, economic models ignored psychological factors and treated human beings as purely rational decision makers. But this has begun to change. Behavioral economics has emerged as an interdisciplinary science and developed quickly in recent years. In this paper conceptual dimension of the collaboration of psychology and economics as well as the histori‐ cal relationship between these two disciplines are examined. And then the methodology of behavioral economics is discussed.

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