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Japanese popular art as text advertising's clues to understanding the consumer · Study

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ArticleJapanese popular art as text advertising's clues to understanding the consumer

Laurel Anderson Hudson1988

Article1988

Japanese popular art as text advertising's clues to understanding the consumer

Laurel Anderson Hudson · Marsha Wadkins

6 citations·0/0 files stored·International Journal of Research in Marketing

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Japanese History and Culture Cultural Differences and Values Asian Culture and Media Studies

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References

1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods 2002Philosophical investigations 1981The Social Production of Art 1984Manga! Manga! The World of Japanese Comics 1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals 1987Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising 1985Japanese Marketing: Towards a Better Understanding 1981The Anthropology of Art

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Year1988

Typearticle

Published1988-01-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations6

Files0 public / 0

ShelfJapanese History and Culture

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doi10.1016/0167-8116(88)90029-8

openalex_workW2125809889

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