A Portfolio Approach to Landscape Plant Production and Marketing

David Purcell · Steven C. Turner · Jack E. Houston · Charles R. Hall

14 citations0/0 files storedJournal of Agricultural and Applied Economics

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Agricultural economics and policies Capital Investment and Risk Analysis Risk and Portfolio Optimization

Abstract

Abstract The ornamental horticultural industry continues to be one of the most rapidly expanding sectors in agriculture. This study examined a decision model for landscape plant production based on portfolio analysis. A quadratic programming model was developed to generate an optimal crop portfolio for a selected southeastern nursery. Empirical results indicate opportunities exist for modest diversification to offset income variability in landscape plant production and marketing.

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1952PORTFOLIO SELECTION*1960Portfolio Selection: Efficient Diversification of Investments.1971A Linear Alternative to Quadratic and Semivariance Programming for Farm Planning under Uncertainty 1983Target MOTAD 1970Safety-First and Expected Utility Maximization in Mean-Standard Deviation Portfolio Analysis 1967A Re-Examination of the Farm Diversification Problem 1966Income Variation and Selection of Enterprises 1961RATIONAL DECISION MAKING AND RISK IN FARM PLANNING–AN APPLICATION OF QUADRATIC PROGRAMMING IN BRITISH ARABLE FARMING.

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