The Aesthetic Product as Entrepreneurial Driver: An Arts Perspective on Entrepreneurial Innovation

Abstract

This article presents a case study of the Pittsburgh New Music Ensemble (“PNME”), an arts organization transformed by reinventing its artistic product based on new methods of audience engagement. The PNME approach reveals valuable insights for artists, entrepreneurs, and scholars. These range from suggesting a methodology for artists and arts organizations to revitalize their art and reinvigorate their audience, to revealing new avenues for research on the nature of creativity within entrepreneurship. By viewing artistic innovation as a seminal act of entrepreneurship, scholars may contemplate how the arts can be more powerfully applied to mainstream entrepreneurship pedagogy and theory.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 7 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.