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Abstract This chapter provides an overview of contemporary research methods used in the field of media psychology. Basic scientific principles are discussed. Commonly used research designs are described. Some methodological pitfalls in media psychology research are explained and suggestions are given on how to avoid them. Finally, guidelines are given on how to convey scientific methodology and findings to the general public (see Chapter 26). We hope that this chapter will aid readers from other fields in becoming informed consumers of media psychology research and aid media psychology researchers in continuing the trend toward better methodological quality in the field.
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