Analyzing the Problem of Employee Internal Social Network Site Avoidance: Are Users Resistant due to Their Privacy Concerns?

Ricardo Buettner

57 citations0/0 files storedHawaii International Conference on System Sciences (HICSS)

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Technology Adoption and User Behaviour Privacy, Security, and Data Protection Knowledge Management and Sharing

Abstract

I investigate the phenomenon of user resistance behavior concerning internal social networking sites through an empirical analysis of the behavioral attitudes of 253 working professionals from various sectors and all company sizes. Results from linear regression analysis indicates the importance the role of privacy concerns play in explaining user resistance behavior phenomenon. In addition, I found considerable negative interrelations between privacy concerns and perceived usefulness (rPC-PU= -0.421) as well as privacy concerns and perceived ease of use (rPC-PE= -0.459). Results from structural equation modeling using privacy concerns, usefulness and ease of use reveals an impressive predictive power (R2= 0.731).

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 2014A primer on partial least squares structural equation modeling (PLS-SEM)2008Technology Acceptance Model 3 and a Research Agenda on Interventions 2005Information revelation and privacy in online social networks

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