Article1999

The Third-Person Effect

172 citations0/0 files storedCommunication Research

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Media Studies and Communication Media Influence and Politics Media Influence and Health

Abstract

A nationwide telephone survey of 721 adults examined the impact of the third-person effect on individuals' perceptions of the media's general influence and immorality effects with three issues. The third-person effect perceptual hypothesis predicts that individuals will perceive media messages to have greater effects on other people than on themselves. A behavioral hypothesis predicts that third-person perception (i.e., seeing others as more influenced) will lead to support for restrictions on media messages. The findings reaffirmed robust support for the perceptual hypothesis. Regarding the behavioral hypothesis, effect perceptions were found to be issue dependent. For television violence, the issue with the clearest moral dimension, perceived immorality effects predicted support for restrictions. In contrast, perception of the media's general influence was a key predictor of support for restrictions on televised trials and negative political advertising. The failure of past research to distinguish dimensions of perceived effects may account for the less than robust findings regarding the behavioral hypothesis.

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References

1992How College Affects Students 1983The Third-Person Effect in Communication 2009Media Effects 1985The hostile media phenomenon: Biased perception and perceptions of media bias in coverage of the Beirut massacre.1986Evaluations of Self and Others: Self-Enhancement Biases in Social Judgments 1993THIRD-PERSON EFFECT RESEARCH 1983–1992: A REVIEW AND SYNTHESIS 2000The Third-Person Effect: A Meta-Analysis of the Perceptual Hypothesis 1949Basic and Applied Social Psychology

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