Girls on YouTube: Gender Politics and the Potential for a Public Sphere

Abstract

YouTube is a massively popular video streaming website. It has become so ingrained in daily consciousness that it is almost difficult to conceive of a time in which it did not exist. YouTube’s slogan is “Broadcast Yourself.” It connotes a sense of freedom to be whoever you want to be and communicate this conceptualization of the self with the world. Vlogs, or video blogs, share the same function as a traditional diary except there is no assumption of privacy since the videos are uploaded publicly. Both men and women participate in the production of these videos. However, the experience of male and female YouTubers is quite different. The following paper will explore whether YouTube operates as a public sphere in light of the gender divide that appears to have formed on the site. The four objectives of the paper are as follows: to define the concept of the public sphere, to determine the factors that have contributed to a gender divide on YouTube by analyzing the gendered use of the medium, to examine the reception of the controversial “Girls on YouTube” video by female vloggers, and to evaluate whether YouTube operates as a public sphere in light of the findings of the preceding sections. Ultimately, this paper will give greater insight into whether new media offers the possibility for women's voices to be heard or if it is simply a remediation of older patriarchal technology.

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