Reflections on Communication and Sport

Abstract

In this essay, Wayne Wanta reflects on sports reporting and journalists in the context of the traditions of mass communication research and theory. The first section focuses on the importance of communication and sport and the challenges in getting respect for sports journalism. The second section focuses on influences on and the development of a research agenda on sports reporting. The focus section of the paper considers theoretical development and the challenges of finding an appropriate theoretical framework for the study of sports reporting and journalists. Here, research centered on cultivation theory, the hostile media effect, gender comparisons in coverage, the social construction of reality, agenda-setting and framing, and news gathering routines is considered. The article closes with a look ahead for communication and sport research.

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