Product Lifecycle Management as a Tool to Create Value in the Fashion System

Simona D’Amico · Luca Giustiniano · Maria Elena Nenni · Luca Pirolo

21 citations0/0 files storedInternational Journal of Engineering Business Management

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Product Development and Customization Fashion and Cultural Textiles Cultural and Historical Studies

Abstract

The aim of this paper is to present the fashion system as a “cluster” and to evaluate the characteristics of Product Lifecycle Management (PLM) taking into account various factors, in particular the different approaches to dealing with market needs. More specifically, the “ready-to-wear fashion” and “fast fashion” models will be presented and compared. The paper takes the Italian fashion system as the unit of analysis and assumes that consumer behavioural factors act in a non-predictable (i.e., random) way in the constantly changing social and cultural environment. Considering the internal complexity of a whole market system, a simplified system dynamics model is proposed.

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References

1991Managing Brand Equity 1999Experiential Marketing 1961Technical Change and the Rate of Imitation 2012The Experience Economy 2007Strategic Brand Management 2008Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers 1999Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image 1999Quick Response: Managing the Supply Chain to Meet Consumer Demand

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2013Fourier Analysis for Demand Forecasting in a Fashion Company 2015Modeling Fashion Retail Supply Chain through Causal Loop Diagram 2016Using big data analytics to improve decision-making in apparel supply chains

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