The Value of Public Goods Generated by a National Football League Team

Bruce K. Johnson · Michael J. Mondello · John C. Whitehead

104 citations0/0 files storedJournal of Sport Management

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Sport and Mega-Event Impacts Economic and Environmental Valuation Sports Analytics and Performance

Abstract

Using the contingent valuation method, this article estimates the value of public goods the National Football League’s Jaguars produce for Jacksonville, Florida, including the value of elevating Jacksonville to “major league” status and the value of improving racial relations. It also estimates the incremental value of public goods potentially produced by a National Basketball Association team in Jacksonville. The present value of public goods created by the Jaguars is $36.5 million or less, far below subsidies provided to attract the Jaguars. For a basketball team, the figure is less than $22.8 million. The results add to the growing body of CVM literature indicating that sport public goods probably cannot justify the large public expenditures on stadiums and arenas.

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References

1994Contingent Valuation: Is Some Number Better than No Number?2000The Economics of Sports Facilities and Their Communities 1999The growth effects of sport franchises, stadia, and arenas 2001The Value of Public Goods Generated by a Major League Sports Team 2000Value of public goods from sports stadiums: the CVM approach 2004Compensating differentials and the social benefits of the NFL 2002Identifying With Winners: A Reexamination of Sport Fans’ Tendency to BIRG1 2000Valuing the Consumption Benefits from Professional Sports Franchises

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