Strategic Portfolio Management in the Multibusiness Firm

Richard A. Bettis · William K. Hall

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Strategic Planning and Analysis Business Strategies and Innovation Management and Organizational Practices

Abstract

Evidence suggests that effective use of the portfolio concept may improve financial performance. The authors discuss the implementation of the portfolio concept in large diversified firms, and review its use as both a tool of analysis and a complete system for strategic management.

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1989Research on corporate diversification: A synthesis 1987MULTIDIVISIONAL STRUCTURE AND PERFORMANCE: THE CONTINGENCY OF DIVERSIFICATION STRATEGY.1990Die Planung des Produktions- und des Absatzprogramms 1984The implementation of strategic marketing planning techniques in British industry

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