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Building Brand Communities

9 references·2 citing·35 second hop

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References

1999Communities of practice learning, meaning, and identity28,353 cited
1978Theories of Human Communication3,031 cited
2002Building Brand Community2,654 cited
2013– The Symbolic Construction of Community1,837 cited
1996The Time of the Tribes: The Decline of Individualism in Mass Society1,232 cited
1995The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market499 cited
1999Kotler on Marketing: How to Create, Win, and Dominate Markets313 cited
1974The Americans: The Democratic Experience. by Daniel J. Boorstin286 cited
1975The Americans: The Democratic Experience101 cited

Cited by

2009A SCALE OF CONSUMER ENGAGEMENT165 cited
2007Consumer self-concept and retail store loyalty9 cited

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