The Influence of Display Characteristics on Visual Exploratory Search Behavior

Abstract

Visual information search is a combination of two distinct types of behavior. Goal-directed search behavior occurs when consumers use stored search routines to collect information in a deliberate manner. In contrast, exploratory search behavior occurs when consumers are confronted with multiple pieces of information but have little stored knowledge about how to proceed with the information gathering. This article reports on an investigation into exploratory search behavior and attempts to establish a connection between the layout of objects in a display and the amount of attention devoted to each of these objects. The research has implications for catalog page layout and visual merchandising.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 499 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.