Article1996

Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism

474 citations0/0 files storedJournal of Consumer Research

No readable copy stored yet — this record is metadata only.

Survey Methodology and Nonresponse Psychometric Methodologies and Testing Consumer Behavior in Brand Consumption and Identification

Abstract

Socially desirable responding (SOR) is the tendency of individuals to make them-selves look good according to current cultural norms when answering research-ers ' questions. For over 50 years in the social sciences, SOR has been a complex and controversial issue, typically viewed as a contaminating response bias. Mean-while, most consumer researchers have neglected SOR, including those studying sensitive "dark side " topics where SOR could have an especially detrimental impact on research conclusions. This article reviews conceptual, measurement, and statistical analysis issues related to SOA. Two surveys are then reported that explore the effect of SOR on testing propositions about the nomological network surrounding the materialism value. Implications and recommendations are dis-cussed for investigating SOR in consumer research, including opportunities for future contributions. I n recent years the agenda of consumer research topics has widened considerably, becoming less managerial and more societal in nature (Belk 1995). One of the most important new areas concerns the negative side, or "dark

Citations in this library

Stored only when both papers are in the corpus — 474 citations exist upstream.

References

1965Society and the Adolescent Self-Image 1960A new scale of social desirability independent of psychopathology.1962Toward a Psychology of Being 1992An Introduction to the Five‐Factor Model and Its Applications 1984Negative affectivity: The disposition to experience aversive emotional states.1991Measurement and Control of Response Bias 1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation 1984Two-component models of socially desirable responding.

Cited by

2010Socially Desirable Response Tendencies in Survey Research 2008An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals 2001Materialism and Its Relationship to Life Satisfaction 2009Motivated response styles: The role of cultural values, regulatory focus, and self-consciousness in socially desirable responding.2007The Balanced Inventory of Desirable Responding (BIDR)2007Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model

Imported from OpenAlex (CC0) — nothing here is generated.