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Campaign Targets and Messages in Direct Mail Fundraising
16 references·1 citing·26 second hop
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References

  • 2000Bowling alone: the collapse and revival of American community28,790 cited
  • 2000Bowling alone16,841 cited
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  • 1995Voice and Equality6,683 cited
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  • 1967The Logic of Collective Action: Public Goods and the Theory of Groups, by Mancur Olson1,551 cited
  • 2000The Effects of Canvassing, Telephone Calls, and Direct Mail on Voter Turnout: A Field Experiment1,382 cited
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  • 1989Unifying Political Methodology: The Likelihood Theory of Statistical Inference707 cited

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  • 2011How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment596 cited
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    • 2023Ask and You Shall Receive: The Effects of Negativity and Fundraising Appeals on Facebook6 cited