Affect Aroused by Color, a Function of Stimulus Strength

Abstract

The study investigated the effects of stimulus strength of color and degree of autism on the response to color, as it reflects an affective or cognitive process. Subjects were 30 male schizophrenics, 15 high autistic and 15 low autistic. Color was measured by selected cards from the HIT containing both high and low stimulus strength. Responses to high stimulus strength color cards reflected more affect than to low stimulus cards. High autistic subjects did more poorly on high stimulus cards. There was no significant difference between the two groups in response to low stimulus strength cards. An interaction effect was found between autism and stimulus strength. It was concluded that the response to color is a function of the stimulus strength of the color and the degree of autism of the perceiver.

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