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Towards a Critical Multicultural Marketing Theory

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References

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Cited by

2011Researching Islamic marketing: past and future perspectives241 cited
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2013The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers141 cited
2005The influence of culture upon consumers’ desired value perceptions: A research agenda104 cited
2010Critical marketing studies: logical empiricism, ‘critical performativity’ and marketing practice79 cited
2009Disciplining the discipline: understanding postcolonial epistemic ideology in marketing76 cited
2019Consumer Culture Theory: Development, Critique, Application and Prospects63 cited
2019Resisting media marginalisation: Black women’s digital content and collectivity62 cited
2020Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing59 cited
2008Marketing the hegemony of development: of pulp fictions and green deserts56 cited
2014Social Inclusion Through Cultural Engagement Among Ethnic Communities54 cited
2019Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment53 cited
2015Negotiating cultural ambiguity: the role of markets and consumption in multiracial identity development46 cited
2012Character analysis and racism in marketing theory and practice43 cited
2022“A Whiter Shade of Pale”: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures38 cited
2005New Course Development in Multicultural Marketing37 cited