Articlegreen2013

Tweeting for a cause: Microblogging and environmental advocacy

31 citations0/0 files storedPolicy & Internet

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Social Media and Politics Media and Digital Communication Public Relations and Crisis Communication

Abstract

This article examines how environmental organizations utilized the microblogging website Twitter to engage in political advocacy during the 2010 oil spill in the Gulf of Mexico. Using a content analysis of tweets, blogs, email, and press releases, it is demonstrated that environmental groups responded more quickly to the disaster and offered more sustained attention to the spill on Twitter compared to the other media. It is also shown that groups framed the disaster differently on Twitter than in other media, emphasizing different targets of blame. While the findings indicate strong potential for Twitter as a tool for mobilization and conflict expansion, this study also suggests that interest groups have relinquished some control over the framing of focusing events on Twitter by reproducing content created by other users.

Citations in this library

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References

1977The Measurement of Observer Agreement for Categorical Data 1993Framing: Toward Clarification of a Fractured Paradigm 2000Framing Processes and Social Movements: An Overview and Assessment 1993Agendas and instability in American politics 1991Is Anyone Responsible?2010Predicting Elections with Twitter: What 140 Characters Reveal about Political Sentiment 2008Here comes everybody: the power of organizing without organizations 1989Causal Stories and the Formation of Policy Agendas

Cited by

2016The Social Construction of a Border: The US–Canada Border 2017Interest groups and social media: An examination of cause and sectional groups' social media strategies in the EU 2017Using Twitter to Explore (un)Healthy Housing: Learning from the #Characterbuildings Campaign in New Zealand 2020Online community discourse during the Deepwater Horizon oil spill: an analysis of Twitter interactions 2023Digital Activism Masked―The Fridays for Future Movement and the “Global Day of Climate Action”: Testing Social Function and Framing Typologies of Claims on Twitter

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