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Customized Products: A Competitive Analysis
12 references·16 citing·37 second hop
Customized Products: A Competitive Analysis (2005)Customized Products: A Competitive Analys…Defensive Marketing Strategies (2008)Defensive Marketing StrategiesCustomerization: The next revolution in mass customization (2001)Customerization: The next rev…Markets of one : creating customer-unique value through mass customization (2000)Markets of one : creating cus…Is your company ready for one-to-one marketing? (1999)Is your company ready for one…Variety for sale: Mass customization or mass confusion? (1998)Variety for sale: Mass custom…Preventing the premature death of relationship marketing. (1998)Preventing the premature deat…Competitive Coupon Targeting (1995)Competitive Coupon TargetingDiscrete Choice Theory of Product Differentiation (1992)Discrete Choice Theory of Pro…Stability in Competition (1990)Stability in CompetitionDefensive Marketing Strategies (1983)Defensive Marketing StrategiesThe Theory of Monopolistic Competition (1957)The Theory of Monopolistic Co…The Theory of Monopolistic Competition (1934)The Theory of Monopolistic Co…Product customization: A profile of consumer demand (2019)Product customization: A prof…Inroad into omni-channel retailing: Physical showroom deployment of an online retailer (2019)Inroad into omni-channel reta…Behavior-Based Pricing, Production Efficiency, and Quality Differentiation (2016)Behavior-Based Pricing, Produ…Perspective: A Review of Marketing Research on Product Design with Directions for Future Research (2015)Perspective: A Review of Mark…When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products (2013)When Social Media Can Be Bad …Customer centricity: the construct and the operational antecedents (2013)Customer centricity: the cons…Managing Consumer Privacy Concerns in Personalization: A Strategic Analysis of Privacy Protection1 (2011)Managing Consumer Privacy Con…The Perils of Behavior-Based Personalization (2010)The Perils of Behavior-Based …Entertainment in retailing: The influences of advanced technologies (2010)Entertainment in retailing: T…Standard vs. Custom Products: Variety, Lead Time, and Price Competition (2009)Standard vs. Custom Products:…Retailer Pricing and Competitive Effects (2009)Retailer Pricing and Competit…Product-Line Competition: Customization vs. Proliferation (2008)Product-Line Competition: Cus…Behavior-Based Discrimination: Is It a Winning Play, and If So, When? (2008)Behavior-Based Discrimination…A Theory of Combative Advertising (2008)A Theory of Combative Adverti…Mass Customization vs. Mass Production: Variety and Price Competition (2007)Mass Customization vs. Mass P…On Customized Goods, Standard Goods, and Competition (2006)On Customized Goods, Standard…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Dimensions of Consumer Expertise (1987)Making choices impairs subsequent self-control: A limited-resource account of decision making, self-regulation, and active initiative. (2008)Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload (2010)Choice overload: A conceptual review and meta‐analysis (2014)A Price Discrimination Theory of Coupons (1984)Competitive Promotional Strategies (1988)E-Customization (2003)How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches (2011)The Economics of Privacy (2016)Conditional logit analysis of qualitative choice behavior (1972)A New Approach to Consumer Theory (1976)The Economics of Product Variety: A Survey (1990)Toward a theory of competitive market signaling: A research agenda (1991)Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework (1995)Marketing management: analysis. planning. implementation and control (2000)A Strategic Framework for Customer Relationship Management (2005)Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma (2005)The Role of Relational Information Processes and Technology Use in Customer Relationship Management (2005)Customer Relationship Management: Emerging Practice, Process, and Discipline (2002)The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors (2015)A study on the effects of social media marketing activities on brand equity and customer response in the airline industry (2017)Technology, Geography, and Trade (2002)Micro-Foundations of Urban Agglomeration Economies (2003)Gravity Equations: Workhorse,Toolkit, and Cookbook (2014)Chapter 17 Empirical studies of industries with market power (1989)Idea gaps and object gaps in economic development (1993)Chapter 48 Micro-foundations of urban agglomeration economies (2004)Customer satisfaction and loyalty in online and offline environments (2003)The influence of online product recommendations on consumers’ online choices (2004)Digital marketing: A framework, review and research agenda (2016)Monopolistic Competition with Outside Goods (1979)Economic Origins of Dictatorship and Democracy (2005)Testing Theories of American Politics: Elites, Interest Groups, and Average Citizens (2014)The Contributions of the Economics of Information to Twentieth Century Economics (2000)Text-Based Network Industries and Endogenous Product Differentiation (2016)
this work references cited by second hop

References

  • 1990Stability in Competition5,677 cited
  • 1992Discrete Choice Theory of Product Differentiation2,327 cited
  • 1957The Theory of Monopolistic Competition2,122 cited
  • 1934The Theory of Monopolistic Competition1,569 cited
  • 1998Variety for sale: Mass customization or mass confusion?896 cited
  • 1998Preventing the premature death of relationship marketing.670 cited
  • 2001Customerization: The next revolution in mass customization630 cited
  • 1999Is your company ready for one-to-one marketing?612 cited
  • 1995Competitive Coupon Targeting373 cited
  • 2008Defensive Marketing Strategies363 cited
  • 1983Defensive Marketing Strategies347 cited
  • 2000Markets of one : creating customer-unique value through mass customization225 cited

Cited by

  • 2010The Perils of Behavior-Based Personalization186 cited
  • 2010Entertainment in retailing: The influences of advanced technologies173 cited
  • 2007Mass Customization vs. Mass Production: Variety and Price Competition173 cited
  • 2011Managing Consumer Privacy Concerns in Personalization: A Strategic Analysis of Privacy Protection1

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166 cited
  • 2015Perspective: A Review of Marketing Research on Product Design with Directions for Future Research152 cited
  • 2008Behavior-Based Discrimination: Is It a Winning Play, and If So, When?150 cited
  • 2013When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products136 cited
  • 2009Retailer Pricing and Competitive Effects134 cited
  • 2019Inroad into omni-channel retailing: Physical showroom deployment of an online retailer133 cited
  • 2019Product customization: A profile of consumer demand132 cited
  • 2006On Customized Goods, Standard Goods, and Competition131 cited
  • 2009Standard vs. Custom Products: Variety, Lead Time, and Price Competition130 cited
  • 2016Behavior-Based Pricing, Production Efficiency, and Quality Differentiation120 cited
  • 2013Customer centricity: the construct and the operational antecedents119 cited
  • 2008Product-Line Competition: Customization vs. Proliferation114 cited
  • 2008A Theory of Combative Advertising114 cited