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Neural Correlates of Behavioral Preference for Culturally Familiar Drinks · Study

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ArticleNeural Correlates of Behavioral Preference for Culturally Familiar Drinks

Samuel M. McClure2004

OA

Articlebronze2004

Neural Correlates of Behavioral Preference for Culturally Familiar Drinks

Samuel M. McClure · Jian Li · Damon Tomlin · Kim S. Cypert · Latané M. Montague · P. Read Montague

1,353 citations·0/0 files stored·Neuron

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Consumer Behavior in Brand Consumption and Identification Neural and Behavioral Psychology Studies Olfactory and Sensory Function Studies

Abstract

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Stored only when both papers are in the corpus — 1,353 citations exist upstream.

Cited by

2006Social Cognitive Neuroscience: A Review of Core Processes 2006Decoding mental states from brain activity in humans 2007The Neural Basis of Loss Aversion in Decision-Making Under Risk 2010Neuromarketing: the hope and hype of neuroimaging in business 2006What is ‘neuromarketing’? A discussion and agenda for future research 2012Pleasure principles: A review of research on hedonic consumption 2005The economic analysis of advertising 2012Branding the brain: A critical review and outlook

Details

Year2004

Typearticle

Published2004-10-01

VenueNeuron

ISSN-L0896-6273

Languageen

Citations1,353

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/j.neuron.2004.09.019

openalex_workW2135259298

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