Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing

Donald P. Robin · R. Eric Reidenbach

47 citations0/0 files storedJournal of Public Policy & Marketing

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Ethics in Business and Education Philosophical Ethics and Theory Corporate Social Responsibility and Sustainability

Abstract

The authors suggest and support three characteristics that should be useful for the development of a workable ethical philosophy for marketing. They also illustrate why the adaptation of currently popular “ grand narratives” from moral philosophy is unsuitable for marketing and why marketing must work to develop its own philosophy.

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References

1984The Postmodern Condition: A Report on Knowledge 1986A General Theory of Marketing Ethics 2003A Poetics of Postmodernism 1985A Contingency Framework for Understanding Ethical Decision Making in Marketing 1982Business Ethics: Concepts and Cases 1988Whose justice? Which rationality?1989Corporate Ethical Values and Organizational Commitment in Marketing 1992Cognitive Moral Development and Marketing

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