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The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms?
16 references·8 citing·44 second hop
The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms? (2012)The Sponsorship Effect: Do Sport Sponsors…State of Art and Science in Sponsorship-Linked Marketing (2008)State of Art and Science in S…The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms (2005)The Relationship Between Majo…Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth (2002)Corporate Stadium Sponsorship…The Value of Winning in Motorsports: Sponsorship-linked Marketing (2001)The Value of Winning in Motor…Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity (2001)Exploring Managers' Perceptio…Econometric Analysis of Cross Section and Panel Data (2001)Econometric Analysis of Cross…Assessing the Market Value of Sponsoring: Corporate Olympic Sponsorships (2001)Assessing the Market Value of…Media effect in commercial sponsorship (1999)Media effect in commercial sp…The Event Study Methodology Since 1969 (1998)The Event Study Methodology S…Event Studies in Economics and Finance (1997)Event Studies in Economics an…The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…The Role of Sponsorship in the Marketing Communications Mix (1991)The Role of Sponsorship in th…Event-study methodology under conditions of event-induced variance (1991)Event-study methodology under…Using daily stock returns (1985)Using daily stock returnsEFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)EFFICIENT CAPITAL MARKETS: A …Efficient Capital Markets: A Review of Theory and Empirical Work (1970)Efficient Capital Markets: A …Olympic Sponsorships and Brand Value: An Empirical Analysis (2021)Olympic Sponsorships and Bran…Can customer sentiment impact firm value? An integrated text mining approach (2021)Can customer sentiment impact…Are sports sponsorship announcements good news for shareholders? A meta-analysis (2021)Are sports sponsorship announ…Sport sponsorship announcement and stock returns: a meta-analytic review (2020)Sport sponsorship announcemen…Market reactions to sport sponsorship announcements: Comparison between sponsors and their rivals (2019)Market reactions to sport spo…The relationship between sports sponsorships and corporate financial returns in South Africa (2018)The relationship between spor…Sponsoring of professional cycling: what does it mean for stock prices? (2018)Sponsoring of professional cy…Does football sponsorship improve company performance? (2016)Does football sponsorship imp…CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)Risk, Return, and Equilibrium: Empirical Tests (1973)Common risk factors in the returns on stocks and bonds (1993)The Social Construction of Market Value: Institutionalization and Learning Perspectives on Stock Market Reactions (2004)Do international acquisitions by emerging-economy firms create shareholder value? The case of Indian firms (2009)Event studies: A methodology review (2010)Measuring security price performance (1980)The Adjustment of Stock Prices to New Information (2003)Event Study Testing with Cross-sectional Correlation of Abnormal Returns (2010)Testing Asymmetric-Information Asset Pricing Models (2012)Structural equation modeling in practice: A review and recommended two-step approach. 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The challenges and opportunities of Social Media (2009)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The effect of supply chain glitches on shareholder wealth (2003)The COVID-19 Outbreak and Affected Countries Stock Markets Response (2020)The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Research on Corporate Philanthropy: A Review and Assessment (2013)
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References

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  • 1970EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK*15,723 cited
  • 1970Efficient Capital Markets: A Review of Theory and Empirical Work13,616 cited
  • 1985Using daily stock returns6,497 cited
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  • 1991Event-study methodology under conditions of event-induced variance1,777 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
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  • 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
  • 2001Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity394 cited
  • 1999Media effect in commercial sponsorship284 cited
  • 2008State of Art and Science in Sponsorship-Linked Marketing268 cited
  • 2001Assessing the Market Value of Sponsoring: Corporate Olympic Sponsorships184 cited
  • 2002Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth170 cited
  • 2005The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms

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169 cited
  • 2001The Value of Winning in Motorsports: Sponsorship-linked Marketing162 cited
  • Cited by

    • 2016Does football sponsorship improve company performance?36 cited
    • 2019Market reactions to sport sponsorship announcements: Comparison between sponsors and their rivals36 cited
    • 2021Can customer sentiment impact firm value? An integrated text mining approach34 cited
    • 2018The relationship between sports sponsorships and corporate financial returns in South Africa29 cited
    • 2020Sport sponsorship announcement and stock returns: a meta-analytic review27 cited
    • 2021Are sports sponsorship announcements good news for shareholders? A meta-analysis25 cited
    • 2021Olympic Sponsorships and Brand Value: An Empirical Analysis22 cited
    • 2018Sponsoring of professional cycling: what does it mean for stock prices?13 cited