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Understanding creativity: The manager as artist

Jörg Reckhenrich · Martin Kupp · Jamie Anderson

46 citations0/0 files storedLondon Business School Review

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Creativity in Education and Neuroscience Management and Organizational Practices Organizational Management and Innovation

Abstract

“Think outside the box” is the slogan of countless creativity experts who rightly connect creative thinking to corporate innovation. Jörg Reckhenrich, Martin Kupp and Jamie Anderson advocate, instead, that you think outside the canvas. A review of the thinking of the German artist, Joseph Beuys, shows how managers can unleash bold new ideas.

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