Revisiting the “Art Bias” in Lay Conceptions of Creativity

Abstract

This article explores the art bias—the pervasive association between creativity and art in implicit theories of creativity. It also attempts to connect creativity research in this area with literature on the theory of social representations. The data comes from an online survey completed by 195 participants mainly from the United States and the United Kingdom. The survey included two main tasks: The first asked respondents to generate as many questions as they can to determine whether an object is creative; the second invited them to rate whether creativity is a key requirement for a list of 16 professions from 4 different domains and recorded the creativity score as well as reaction time. In the end, findings offer partial support for the existence of an art bias. Although artistic professions were scored both the highest and fastest in terms of creativity, participants rarely formulated art-related questions and focused more on aspect, utility, and audience features. This discrepancy is discussed in the end in relation to the polyphasic nature of social knowledge.

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