Making a small country count: nanotechnology in Danish newspapers from 1996 to 2006

Rikke Schmidt Kjærgaard

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Media Studies and Communication Risk Perception and Management Nanotechnology research and applications

Abstract

This article presents the results of a content study of how nanotechnology has been framed in Danish national newspapers by taking a random sample of 250 articles published between 1996 and 2006 from a population of 1,062 articles. The articles were analyzed for “dominant frame” and “dominant tone” with respect to risks and benefits of nanotechnology. The findings demonstrate a remarkable positive tone in the articles with a ratio of ten to one in favor of “benefits outweigh risks” versus “risks outweigh benefits.” Using data from this content study the author analyzes patterns of newspaper attention and framing. The data are used in a comparative study to challenge simplistic narratives of general similarities and differences between European and US contexts, making a claim for paying more attention to local cultural and national contexts in studies of media coverage of emerging technologies.

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References

2019Content Analysis: An Introduction to Its Methodology 1989Media Discourse and Public Opinion on Nuclear Power: A Constructionist Approach 2006Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models 2005Analyzing media messages using quantitative content analysis in research 2007The shock of the old: technology and global history since 1900 2001The Empirical Approach to the Study of Media Framing 2007Analysing Newspapers 1999Science in public: communication, culture, and credibility

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