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An Analysis of the Olympic Sponsorship Effect on Consumer Brand Choice in the Carbonated Soft Drink Market Using Household Scanner Data
16 references·2 citing·42 second hop
An Analysis of the Olympic Sponsorship Effect on Consumer Brand Choice in the Carbonated Soft Drink Market Using Household Scanner Data (2011)An Analysis of the Olympic Sponsorship Ef…The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications (2009)The Matching Effect of Brand …The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms (2005)The Relationship Between Majo…Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport (2004)Conceptualization and alterna…Racial Discrimination in Professional Basketball: Evidence from Nielsen Ratings (2001)Racial Discrimination in Prof…Measuring the Effects of Sponsorships (2001)Measuring the Effects of Spon…Econometric Analysis of Cross Section and Panel Data (2001)Econometric Analysis of Cross…Assessing the Market Value of Sponsoring: Corporate Olympic Sponsorships (2001)Assessing the Market Value of…Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability (1999)Sustained Spending and Persis…Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…Building Strong Brands (1995)Building Strong BrandsAwareness of Sponsorship and Corporate Image: An Empirical Investigation (1994)Awareness of Sponsorship and …The Role of Sponsorship in the Marketing Communications Mix (1991)The Role of Sponsorship in th…Untangling the Effects of Purchase Reinforcement and Advertising Carryover (1990)Untangling the Effects of Pur…The Evaluation of Sports Sponsorships (1989)The Evaluation of Sports Spon…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…Leveraging spectator emotion: A review and conceptual framework for marketing health behaviors in elite sports (2019)Leveraging spectator emotion:…Focus on Brand Choice: Assessing the Behavioral Response to Sponsorship-Linked Communication (2018)Focus on Brand Choice: Assess…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)Co-Integration and Error Correction: Representation, Estimation, and Testing (1987)Statistical analysis of cointegration vectors (1988)MAXIMUM LIKELIHOOD ESTIMATION AND INFERENCE ON COINTEGRATION — WITH APPLICATIONS TO THE DEMAND FOR MONEY (1990)Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals (2003)Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (2011)Social Media and Firm Equity Value (2012)Information and Consumer Behavior (1970)Advertising as Information (1974)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The economic analysis of advertising (2005)American Economic Review (2019)Autoregressive Conditional Heteroscedasticity with Estimates of the Variance of United Kingdom Inflation (1982)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Another look at the instrumental variable estimation of error-components models (1995)Estimating Standard Errors in Finance Panel Data Sets: Comparing Approaches (2008)Corporate social responsibility and access to finance (2013)The China Syndrome: Local Labor Market Effects of Import Competition in the United States (2013)Sponsorship: From Management Ego Trip to Marketing Success (1996)The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products (2008)Does sponsorship work in the same way in different sponsorship contexts? (2010)Explaining and Articulating the Fit Construct in Sponsorship (2011)Using daily stock returns (1985)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth (2002)Celebrity Endorsements, Firm Value, and Reputation Risk: Evidence from the Tiger Woods Scandal (2013)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)Corporate image and corporate reputation in customers’ retention decisions in services (2001)Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Research on Corporate Philanthropy: A Review and Assessment (2013)
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References

  • 2001Econometric Analysis of Cross Section and Panel Data27,575 cited
  • 1995Building Strong Brands4,432 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
  • 1994Awareness of Sponsorship and Corporate Image: An Empirical Investigation450 cited
  • 1999Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability394 cited
  • 2004Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport226 cited
  • 2001Assessing the Market Value of Sponsoring: Corporate Olympic Sponsorships184 cited
  • 2005The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms169 cited
  • 2009The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications151 cited
  • 2001Racial Discrimination in Professional Basketball: Evidence from Nielsen Ratings147 cited
  • 2001Measuring the Effects of Sponsorships117 cited

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1990
Untangling the Effects of Purchase Reinforcement and Advertising Carryover
115 cited
  • 1989The Evaluation of Sports Sponsorships96 cited
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    • 2019Leveraging spectator emotion: A review and conceptual framework for marketing health behaviors in elite sports21 cited
    • 2018Focus on Brand Choice: Assessing the Behavioral Response to Sponsorship-Linked Communication17 cited