Critical Perceptions of Organisational Change

Abstract

The literature on change management and organisation development contains several established typologies of change. These categories are primarily important to change theorists to understand change processes and to explain various types of change. This paper describes two dimensions of change that are major concerns to change participants: Appeal and Likelihood. These dimensions shape conditions and four scenarios under which change managers must operate. Each of these scenarios is described along with their theoretical and practical implications.

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