Public relations in Europe: A kaleidoscopic picture

Betteke van Ruler · Dejan Verčicč · Bertil Flodin · G. Buetschi

25 citations0/0 files storedJournal of Communication Management

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Public Relations and Crisis Communication Media Studies and Communication Advertising and Communication Studies

Abstract

This paper is a second report on a Delphi study, which is part of the European Public Relations Body of Knowledge project (EBOK; see also Vol. 4, No. 4 of this journal). The EBOK project is led by a European project team. The Delphi research project questions the existence of a European authenticity of public relations. The project suggests that the present state of public relations professionalisation in Europe is far from complete. Nevertheless, the study reviews an enormous diversity of “schools of thought” and possible dimensions of a European approach to public relations. The paper also stresses the need for a European research agenda to learn more about the European identity of the subject internationally known as public relations.

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1996Reputation: Realizing Value from the Corporate Image 1996Reputation: realizing value from the corporate image 1995Principles of Corporate Communication 1992Theorie der Public Relations 1999The definition, dimensions, and domain of public relations 1992Theorie der Public Relations : ein Entwurf 1984Program evaluation and the roles of practitioners

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2012Development of professional roles in the practice of public relations in Chile 2008Communication Management in Europe — Challenges and Opportunities 2010Reconceptualising public relations in Australia: A historical and social re-analysis 2015The Complexity of Public Relations Work

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