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In the mid-1960s, college men and women held different views of the importance of romantic love as a necessary precondition to marriage (Kephart, 1967). Women, much more so than men, reported that the absence of romantic love would not necessarily deter them from contracting a marriage. In two investigations, conducted approximately 10 and 20 years after Kephart's survey, we reassessed the role that romantic love assumes in the establishment and maintenance of marital relationships. Our results reveal that (1) a vast majority of both men and women now view romantic love as a necessary prerequisite to establishing a marital relationship; (2) since the mid-1960s, a significantly larger percentage of both men and women now indicate that they would not marry someone unless they were in love with him or her; and (3) romantic love is perceived to play a critical role not only in the establishment of a marital relationship but in its maintenance as well. These findings are discussed in the context of the dramatic social changes that have occurred in American society since the time of Kephart's first survey, many of which have had especially profound effects on the lives of women.
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