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Celebrity Worship: Critiquing a Construct

53 citations0/0 files storedJournal of Applied Social Psychology

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Consumer Behavior in Brand Consumption and Identification Social and Intergroup Psychology Personality Traits and Psychology

Abstract

McCutcheon, Lange, & Houran (2002) proposed the Celebrity Attitude Scale (CAS) to identify celebrity worshipers, useful for identifying individuals who are overly absorbed or addicted to their interest in a celebrity. Problematic is the absence of a conceptual definition for celebrity worshiper and how this term relates to use of the term fan. Currently, these terms are most often used as if they were synonyms (Haspel, 2006; Maltby, Day, McCutcheon, Gillett et al., 2004; McCutcheon, Lange, & Houran, 2002). Sampled groups of serious fans contained many individuals who met none of the criteria for celebrity worship, as identified by the CAS. The use of celebrity worshiper as a synonym for fan appears to be conceptually flawed.

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1956Mass Communication and Para-Social Interaction 2001Utopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 1 2003Fan Cultures 2005Fans: The Mirror of Consumption 2008Fandom: identities and communities in a mediated world 2002Conceptualization and measurement of celebrity worship 2002Thou shalt worship no other gods — unless they are celebrities: the relationship between celebrity worship and religious orientation 2003Media Psychology

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2013Twitter as a way for celebrities to communicate with fans: Implications for the study of parasocial interaction.2018Theorizing Development of Parasocial Engagement 2018FANatics: Systematic literature review of factors associated with celebrity worship, and suggested directions for future research 2010Fan Behavior and Lifespan Development Theory: Explaining Para-social and Social Attachment to Celebrities 2019Individual celebration of pop music icons: A study of music fans relationships with their object of fandom and associated practices

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