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ArticleOptimal pricing and advertising policies for an entertainment event

Steffen Jørgensen2008

Article2008

Optimal pricing and advertising policies for an entertainment event

Steffen Jørgensen · Peter M. Kort · Georges Zaccour

14 citations·0/0 files stored·Journal of Economic Dynamics and Control

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Stochastic processes and financial applications

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References

1969A New Product Growth for Model Consumer Durables 1976A New Product Growth Model for Consumer Durables 1975Dynamic Price Models for New-Product Planning 1983Advertising and the Diffusion of New Products 1994Dynamic Optimal Control Models in Advertising: Recent Developments 1995Optimal Starting Times for End-of-Season Sales and Optimal Stopping Times for Promotional Fares 2004Differential Games in Marketing 1960Imperfect Markets through Lack of Knowledge

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2019An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand

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Year2008

Typearticle

Published2008-09-03

VenueJournal of Economic Dynamics and Control

ISSN-L0165-1889

Languageen

Citations14

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.jedc.2008.08.005

openalex_workW2138537411

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