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Relationships among Purchase Intentions for Luxury Brands and Personality Traits Based on the Big Five

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References

1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior1,148 cited
2013The luxury strategy: break the rules of marketing to build luxury brands737 cited
2012Development, Reliability, and Validity of the Japanese Version of Ten Item Personality Inventory (TIPI-J)416 cited
2008Personality: what makes you the way you are145 cited
2015Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare128 cited

Cited by

2021The Effect of Multidimensional Values of Luxury Brands on Consumers’ Purchase Intentions: Verification of the Effects of the Visibility of Products and Identifying Important Dimensions of Values6 cited

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