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When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation

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References

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1997Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals342 cited

1989Priming Price: Prior Knowledge and Context Effects331 cited

1999The effect of product assortment on buyer preferences294 cited

Cited by

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2013Copy Alert: A Method and Metric to Detect Visual Copycat Brands58 cited
2015A typology of brand counterfeiting and imitation based on a semiotic approach55 cited
2018Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits53 cited
2015The impact of copycat packaging strategies on the adoption of private labels49 cited
2020Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand49 cited
2013Preference reversal for copycat brands: Uncertainty makes imitation feel good46 cited
2015Fanning the Flames? how Media Coverage of a Price War Affects Retailers, Consumers, and Investors44 cited
2017Can copycat private labels improve the consumer’s shopping experience? A fluency explanation43 cited
2017Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation43 cited
2011Why process matters: A social cognition perspective on economic behavior42 cited
2018How Counterfeits Infect Genuine Products: The Role of Moral Disgust35 cited
2014Identifying the Drivers of Shopper Attention, Engagement, and Purchase34 cited