The Power of The Right Stuff: A Quasi-Experimental Field Test of the Docudrama Hypothesis

Allison Salzman · William Vantine · Leslie Suelter · Lucille Bonvouloir · Jean Feldman · Ron Ziegel

30 citations0/0 files storedPublic Opinion Quarterly

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Media Studies and Communication Media Influence and Politics Media Influence and Health

Abstract

A field test of 966 moviegoers found that a significant number of them were favorably influenced toward John Glenn's candidacy for president by the film The Right Stuff. The docudrama reinforced positive images of Glenn and sustained those impressions for a longer than expected period.

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1983Mediated Political Realities

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