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The Power of Creative Advertising and Consumers’ Perceived Risk
16 references·2 citing·49 second hop
The Power of Creative Advertising and Consumers’ Perceived Risk (2014)The Power of Creative Advertising and Con…Advances in Consumer Research (2025)Advances in Consumer ResearchAD SKEPTICISM: The Consequences of Disbelief (2005)AD SKEPTICISM: The Consequenc…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Do People Watch what they Do Not Trust? (2003)Do People Watch what they Do …Determinants of user acceptance of Internet banking: an empirical study (2003)Determinants of user acceptan…Brand Familiarity and Advertising Repetition Effects (2003)Brand Familiarity and Adverti…A model of trust in online relationship banking (2003)A model of trust in online re…Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory (2002)Breaking Through the Clutter:…A motivational process model of product involvement and consumer risk perception (2001)A motivational process model …Web Commercials and Advertising Hierarchy-of-Effects (2000)Web Commercials and Advertisi…The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)The Impact of Corporate Credi…Consumer perceived risk: conceptualisations and models (1999)Consumer perceived risk: conc…An examination of perceived risk, information search and behavioral intentions in search, experience and credence services (1999)An examination of perceived r…Mood and judgment: The affect infusion model (AIM). (1995)Mood and judgment: The affect…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Effect of dynamic promotion display on purchase intention: The moderating role of involvement (2022)Effect of dynamic promotion d…What Promotes Online Group-Buying? A Cross-Cultural Comparison Study between China and the United States (2017)What Promotes Online Group-Bu…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1995Mood and judgment: The affect infusion model (AIM).3,469 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 1999Consumer perceived risk: conceptualisations and models1,582 cited
  • 2003Determinants of user acceptance of Internet banking: an empirical study1,361 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited
  • 2003Brand Familiarity and Advertising Repetition Effects855 cited
  • 2003A model of trust in online relationship banking691 cited
  • 2003Do People Watch what they Do Not Trust?641 cited
  • 2001A motivational process model of product involvement and consumer risk perception598 cited
  • 2005AD SKEPTICISM: The Consequences of Disbelief544 cited
  • 1999An examination of perceived risk, information search and behavioral intentions in search, experience and credence services507 cited

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2002
Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory
452 cited
  • 2000Web Commercials and Advertising Hierarchy-of-Effects442 cited
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    • 2022Effect of dynamic promotion display on purchase intention: The moderating role of involvement19 cited
    • 2017What Promotes Online Group-Buying? A Cross-Cultural Comparison Study between China and the United States15 cited