Analysis of the Awareness of Green Products in the City of Kolkata

Abstract

In this study, the author analyzed the awareness of the people regarding green products. Green products are available from the retail market. A questionnaire survey was conducted of people in three different places in Kolkata, India. The questionnaire contained “yes/no” answers, and a ranking of the questions were modified for the different venues. Ranking was done by using the coefficient of variation method. Because of the variation in the answers, the central tendency of the feedback changed the questions. The survey was administered to 315 people from each area. After statistical quantification of the feedback from the survey questionnaire, using Spearman's correlation coefficient, the variability was tested, to identify the true comments of the people. It was found that the North Kolkata people from the Shyambazar area are most aware of green products.

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