Bias at the Racetrack: Effects of Individual Expertise and Task Importance on Predecision Reevaluation of Alternatives

Aaron L. Brownstein · Stephen John Read · Dan Simon

46 citations0/0 files storedPersonality and Social Psychology Bulletin

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Decision-Making and Behavioral Economics Social and Intergroup Psychology Psychology of Social Influence

Abstract

These studies were designed to test cognitive dissonance theory's assertion that alternatives are not reevaluated before a choice. Participants viewed information about horses in a simulated race and rated each one's chance of winning three times before placing their bet and once after placing it. It was found that ratings of the chosen horse increased within the predecision period as well as after betting. Predecision bolstering occurred even when participants did not expect to bet, and predecision preference increased with task importance and participant expertise. The findings are attributed to maintenance of consistency throughout a cognitive system.

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References

1957A Theory of Cognitive Dissonance 2017A Theory of Cognitive Dissonance 2019Theory of games and economic behavior 1958The psychology of interpersonal relations.1958The Psychology of Interpersonal Relations.1969Theories of cognitive consistency : a sourcebook 1965Conflict, Decision and Dissonance 1956Postdecision changes in the desirability of alternatives.

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