Chapter2012

The Hedonistic Consumption of Luxury and Iconic Wines

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Wine Industry and Tourism Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

In recent years, the complexity of the wine market has led to a number of attempts to segment wine consumers [20]; [25]. However, as criticism of segmentation models has become increasingly strident, many studies have sought to examine the relationship between involvement and perceptions of wine quality.

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References

1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 2002The Rise of the Creative Class 1999Experiential Marketing 2019Welcome to the experience economy 1993Consumer Culture and Postmodernism 2007Consumer Culture and Postmodernism 1995Liberatory Postmodernism and the Reenchantment of Consumption

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2023The grapes in Italian wines: assessing their value 2015The Creation of a Champagne Brand

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