Summer camping

Abstract

This study explored the influence of core-consumption experience on the nostalgia intensity, word-of-mouth activity and revisit intentions of Greek summer campers. An online survey was conducted using a self-administered questionnaire. The link for the online survey was posted on the Facebook fan pages of some of the most popular Greek campsites. Results suggested that core-consumption experience strongly affects nostalgia felt by campers, which in turn influences campers’ word-of-mouth activity, praise, and revisit intentions. Based on the findings, marketers should carefully design and manage campers’ experiences in order to enhance nostalgia, leading to an increase in campers’ word-of-mouth recommendations and loyalty.

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