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Fundamental problems remain with evidence‐based management. We argue that, rather than being addressed, these problems are treated as digressions. One explanation for this is an ongoing incoherence: the evidence‐based approach relegates narrative to a ghetto category of knowledge, but it is itself a narrative. Moreover, while this narrative is becoming more polished through repetition and selective assimilation of critique, it is also becoming simplified and less interesting. A Foucauldian, archaeological analysis accounts for this development by locating evidence‐based management in a broader historical context. This analysis shows how the roots of incoherence can be informed by older exchanges between evidence and narrative.
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