EL DIRECTOR DE COMUNICACIÓN, PERFIL DE UNA NUEVA FIGURA

Magdalena Mut Camacho

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Media and Communication Studies Public Relations and Crisis Communication Communication Studies and Media

Abstract

The present research will help us to conceptually fix the figure of the Director of Communication through the vision of the corporative communication theorists and through the vision of the present professionals. The main onjecto of this study is to define this directive figure, primordial in the present enterprise, where corporative communication is its reason of being, and its solidity, importance and efficacy will depend on the development and definition of this figure.

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1999La gestión profesional de la imagen corporativa

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2019Tendencias de investigación sobre comunicación organizacional: la autoría española en revistas indexadas (2014-2018)2011La evolución de las relaciones públicas hacia la dirección de comunicación: Aproximación histórica en el contexto académico español 2014El liderazgo en relaciones públicas y gestión de comunicación. Análisis cuantitativo de los factores de liderazgo en el sector en España

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