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ArticleImpact of component supplier branding on profitability

Stefan Worm2014

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Articlegreen2014

Impact of component supplier branding on profitability

Stefan Worm · Rajendra K. Srivastava

36 citations·0/0 files stored·International Journal of Research in Marketing

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1979Prospect Theory: An Analysis of Decision under Risk 1991Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations 1988Prospect theory: An analysis of decision under risk 2001Econometric Analysis of Cross Section and Panel Data 1988On the Evaluation of Structural Equation Models 1979Intraclass correlations: Uses in assessing rater reliability.

Cited by

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Year2014

Typearticle

Published2014-07-02

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations36

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.ijresmar.2014.05.005

openalex_workW2140937504

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2020Customer based execution and strategy: Enhancing the relevance & utilization of B2B scholarship in the C-suite

2018Push and pull strategies by component suppliers when OEMs can produce the component in-house: The roles of branding in a supply chain

2020Good times and bad: responsibility in brand alliances